Your Company Will Either Engage Employees or Perish

Your Company Will Either Engage Employees or Perish

From the Boma Global blog:

There is an interesting — and growing — body of research that supports new ways of looking at recruitment. Generation X and Generation Y will select their place of employment according to how a given company ranks in terms of its social values, and whether or not the potential employer is interested in providing people with real opportunities for personal development and meaningful work.

Towards the end of 2016, the software maker Adobe carried out a broad survey of over 5000 adults of various ages in the US, UK, France, Japan, and Germany to measure the sentiment people had towards broadly understood creativity, especially in relation to broadly understood success. The survey, titled State of Create 2016 and released under the headline “Creativity Pays” found that investing in creativity bears measurable benefits. In the US, 85% of all respondents reported that creativity was a substantial factor in attaining what they deemed “success,” both in the work sense and in personal life.

In an interview with Inc., Mala Sharma, Adobe’s VP of Creative Cloud, noted that this research is a kind of canary in the coal mine for traditional business practices. “This survey provides a big wake-up call to businesses that they need to think differently and give employees the tools and freedom to be creative. […] An investment in creativity and design is simply good business,” she said.

READ MORE/ on the Boma Global blog