Creative people are good at ignoring social norms, and this is something to tap in our search for ways to seed and sustain a culture of creativity. So as to allow ourselves the freedom to be different, to think differently, to ignore what is commonly accepted, we need to step out of the realm of social norms and enter the realm of play. The greatest design firms have enshrined play as the central modality of what makes them, well, great. We can learn from that, and peer-reviewed research is with us on this: playful activities boost creativity.

Play, Mental Hygiene and Looking for the New

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