Creativity and a new word for you

The well-known urban studies theorist Richard Florida heads up a team of experts who produce the Global Creativity Index for the Rotman School of Management. The opening sentence of their 2015 edition reads: “Capitalism is the midst of an epochal transformation from its previous model to a new one based on creativity and knowledge.” We may argue the finer details, and Florida’s ideas have had their fair share of criticism, but the larger point made by the writers is the connection between creativity and “sustainable prosperity.” The Index invariably makes interesting reading in its entirety, but its key message can be summarised in one simple bullet point: countries which rank highly in the Global Creativity Index, report high levels of entrepreneurial activity, and their GDP and standards of living consistently outperform other countries. Creativity, however we care to define it, is good for business.  /READ MORE here on LinkedIn: