A post on the Boma Global blog:
The Medici knew how to get the maximum value from their artists – by working with them, and not just commissioning their works. Commissioning by itself is, of course, a wonderful thing. It keeps artists fed and watered; the patrons are satisfied with how their support is translated into creating beautiful, meaningful objects; and the critics and dealers get their wheels greased. However, that is just the beginning of what the relationship between business and the Arts could look like.
Working Artfully: How Art Can Help Your Business
READ MORE on the Boma Global site